Interview With Cascade Media Group CMG Wave Of The Future Series Lee Barnes 3rd Studying At The Wharton School of the University of Pennsylvania

Category: Education


EDUCATION
THE WHARTON SCHOOL – UNIVERSITY OF PENNSYLVANIA Philadelphia, Pennsylvania
Master of Business Administration Candidate; Major in Marketing Expected Graduation 2022
● African American MBA Association – Whitney M. Young Jr. Memorial Conference Marketing Committee
● Wharton Marketing Club – Conference Director
DUKE UNIVERSITY Durham, North Carolina
Bachelor of Science; Major in Economics, Certificate in Markets & Management Studies May 2017
● Study Abroad: Duke in Geneva, Switzerland (Summer 2015); Duke in Alicante, Spain (Summer 2014)
● Kappa Omicron Chapter of Alpha Phi Alpha Fraternity, Incorporated – Treasurer, Programming Chair (March 2015 – May 2017)
● Black Student Alliance – Vice President (March 2015 – May 2016)
PROFESSIONAL EXPERIENCE
ACCENTURE Atlanta, Georgia
Brand Management Senior Analyst March 2019 – May 2020
● Collaborated with Fortune 500 C-Suite executives and leadership teams as account and program manager, leading the creative
development of 30+ global sales and marketing programs representing $100MM+ in sales opportunity
● Analyzed disparate workflows to develop unified project management process across the department’s three business functions, resulting
in 60% increased efficiencies in day-to-day business intake, project staffing, and financial management tasks
● Managed $100K budget and 10+ external vendors as a program manager and logistics coordinator of the department’s first-ever multi-week
the training program, leading to the development and execution of Innovation focused training programs across Accenture Digital
Consulting Senior Analyst November 2018 – March 2019
Consulting Analyst September 2017 – November 2018
Digital Marketing – Clients: Luxury Carmaker, Global CPG Company, Leading Airline, Fortune 100 Beverage Company
● Orchestrated successful sales generation workshops with executive-level teams by conducting client interviews, synthesizing findings,
and leading large-scale event logistics and project management workstreams
● Facilitated interactive road mapping, brainstorming, and co-creation exercises to develop clients’ short and long-term customer
experience, innovation, and retail strategies – representing $200MM+ in sales opportunity
Quality Assurance/Project Management – Client: Government Agency
● Managed business and technology teams through the development of financial management software, streamlining 100 business
processes into one – enabling statewide distribution and collection of government assistance resources to families in need
● Led end-to-end interface testing team through four critical client evaluations, resulting in on-time state-wide project delivery
Consulting Analyst Intern June 2016 – August 2016
Business Process Design – Client: Leading Telecommunications Company
● Led end-to-end supply chain process design via business requirement development, cross-functional research, and analysis
● Collaborated with external client and internal software development teams to create inventory forecasting metrics focused on
improving customer retention and customer experience KPIs
DUKE UNIVERSITY: THE FUQUA SCHOOL OF BUSINESS Durham, North Carolina
Faculty Assistant – Strategy Department August 2014 – May 2016
● Conducted market research and competitive analysis to support the successful development of strategy department faculty research
LEADERSHIP & COMMUNITY INVOLVEMENT
Management Leadership for Tomorrow (MLT), MBA Prep and Professional Development Fellow March 2019 – Present
Accenture Recruiting Team, Duke University Inclusion & Diversity Lead September 2017 – May 2020
● Established formal partnerships with student organizations to increase Accenture-sponsored event attendance, resulting in 200%
increased interactions with candidates from African-American, LGBTQ+, and military backgrounds
Accenture Atlanta Analyst Action Team, Corporate Citizenship Lead December 2017 – December 2018
● Led the planning and execution of 10+ events and engaged 100+ volunteers at a variety of non-profit organizations including The
Atlanta City Mission, The Boys & Girls Club of Greater Atlanta, KIPP Atlanta, and the Atlanta Community Food Bank
JumpStart Advisory Group – Consulting & Finance/Brand Management August 2014 – Present
LEAD Summer Business Institute – Duke University Fuqua School of Business Summer 2012
Interests: Volunteerism – education and mentorship, International Travel, and Kansas City BBQ

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