Rethinking the big speech that isn’t so big anymore

Category: News

460x (7)
By JULIE PACE and NANCY BENAC
The State of the Union just isn’t what it used to be.

Sure, the pageantry and theatrics of the annual presidential address will all be there. The stem-winder of a speech from President Barack Obama. The standing ovations from his supporters, and strategic smirks and scowls from his opponents. The wall-to-wall media coverage and cable news countdown clocks.

But viewership is falling, with 20 million fewer people watching last year’s State of the Union compared to Bill Clinton’s address at the same point in his presidency. Congress rarely follows through on the policy proposals the president unveils. And this year, the battle lines between Obama and the new Republican-led Congress will have already been set before the president arrives on Capitol Hill for the annual address to a joint session of Congress and a television audience of millions.

The dwindling impact of the big speech has sent the White House searching for new ways to break through. It’s now thinking of the State of the Union as an “organizing principle” rather than a single, communal event.

So instead of waiting until Tuesday night’s address to announce new initiatives, Obama has spent the past two weeks unveiling them in a series of speeches around the country and social media posts. The White House is aiming to get people who don’t tune in to the 9 p.m. EST address to catch up with at least parts of it later. And the president’s first big post-speech interview will go not to a big newspaper or TV network but to YouTube, in hopes of capturing the attention of some of those less likely to have watched the actual speech.

“The environment is so cluttered that if you don’t spread out your initiatives and unveil them in channels where people already are, like Facebook or Upworthy, then they’re just going to get lost in the discussion,” said Dan Pfeiffer, Obama’s senior adviser. The impact of the speech isn’t diminishing, he says, “but the nature of the experience is different.”

Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania, says the days of the eloquent speech are past.

“Eloquence requires an audience capable of sitting still and thinking and appreciating,” she said. In the current environment, she adds, “we don’t have any time to think about the significance of the speech or to meditate on it. There’s no reflective time.”

For all of the White House’s determination to capitalize on that changing media culture rather than fight it, Obama’s voice will be part of a cacophony. That dilutes the value of his considerable strengths as an orator, and makes it harder for him to commandeer the spotlight from competing forces.

Even the Republican response, once a single speech following the president’s, has morphed into a multipronged rebuttal from politicians in different wings of the party.

“There’s just too much confusing noise for the president to get a clear channel in the way that he once did,” says speechwriter Jeff Shesol, who once helped write State of the Union addresses for Clinton.

Polls stretching back to Jimmy Carter’s presidency show that State of the Union addresses have little effect on how Americans view the president, according to Gallup.

Presidents can still command a big audience when there’s major news afoot — more than 56 million people tuned in on May 1, 2011, for Obama’s last-minute speech at 11:35 p.m. announcing the death of Osama bin Laden, compared to 33 million for Obama’s last State of the Union — but even clever media strategies can only do so much to boost interest in a lame-duck president when everyone knows his proposals aren’t likely to go far in a Republican-controlled Congress.

Indeed, the flurry of proposals the White House has rolled out in advance of next week’s address have largely been retreads of congressional legislation the president has already called for or relatively small-bore executive actions. One new legislative proposal — a call for making community college tuition free for some students — was immediately panned by Republicans.

The new political landscape in Washington following the GOP victories in November’s midterm elections adds one element of intrigue to Obama’s address. For the first time in his presidency, Obama will be standing before a Congress controlled by the opposing party.

But the contours of the relationship between the White House and Republican leadership will have been largely defined by the time the president speaks to the nation. Both sides have already outlined the few areas where they see the potential for compromise, including trade and tax reform, and the White House has already threatened to veto several bills the Republicans have prioritized, including approving construction of the Keystone XL oil pipeline and changes to Obama’s signature health care law.

Still, for those Americans who want to turn on their television Tuesday night to watch the State of the Union, the White House is promising at least a few surprises.

“We have some cards up our sleeve,” Pfeiffer said.

___
Belgian authorities were searching for more suspects Friday, and found four military-style weapons including Kalashnikov assault rifles in more than a dozen raids, Van der Sypt said.

“I cannot confirm that we arrested everyone in this group,” he said.

Belgian authorities did not give details of the people detained or even those killed, but said most were Belgian citizens.

Belgian authorities stressed that the targets of their crackdown had no known connections to last week’s attacks in neighboring France.

Belgium has seen a particular large number of people join extremists in Syria, and is “the worst affected country in Europe relative to population size,” said Peter Neumann of the London-based International Center for the Study of Radicalization. He estimates 450 people have left Belgium to fight with Islamic radical groups in Syria, and that 150 of them have returned home.

Across Europe, anxiety has grown as the hunt continues for potential accomplices of the three Paris gunmen.

The Paris prosecutor’s office said at least 12 people were arrested in anti-terrorism raids in the area, targeting people linked to one of them — Amedy Coulibaly — who claimed ties to the Islamic State group. Police officials earlier told AP that they were seeking up to six potential accomplices.

Paris is at its highest terrorism alert level, and police evacuated the Gare de l’Est train station after a bomb threat. The station, one of several main stations in Paris, serves cities in eastern France and countries to the east.

In Berlin, police arrested two men Friday morning on suspicion of recruiting fighters for the Islamic State group in Syria. Prosecutors said 250 police officers participated in the dawn raids on 11 residences that were part of a months-old investigation into a group of Turkish extremists.

Kerry’s visit to France came after the Obama administration apologized for not sending a higher-level delegation to Sunday’s massive rally in Paris, which drew more than 1 million people to denounce terrorism.

Hollande thanked Kerry for offering support, saying: “You’ve been victims yourself of an exceptional terrorist attack on Sept. 11. You know what it means for a country. … Together, we must find appropriate responses.”

In a separate speech to diplomats, Hollande said France is “waging war” against terrorism and will not back down from its international military operations against Islamic extremists in Iraq and northern Africa. France’s Parliament voted this week to extend airstrikes against Islamic State extremists in Iraq.

The Belgian raid on a former bakery was another palpable sign that terror had seeped deep into Europe’s heartland as security forces struck against militants, some of who may be returnees from jihad in Syria.

That investigation had started well before last week’s rampage in Paris, but Belgian authorities are separately looking for possible links between a man they arrested in the southern city of Charleroi for illegal trade in weapons and Coulibaly, who killed four people in the kosher supermarket.

Several other countries are also involved in the hunt for possible accomplices to Coulibaly and the gunmen who attacked the newspaper, brothers Cherif and Said Kouachi. The Kouachi brothers claimed allegiance to al-Qaida in Yemen; Coulibaly to the Islamic State group.

A senior Iraqi intelligence official told The Associated Press on Friday that Iraqi intelligence officers warned their French counterparts about two months ago that a group linked to Khorasan in Syria was plotting an attack in Paris. The official spoke anonymously because he was not authorized to brief media.

It was impossible to verify how serious or advanced the alleged plot was. Iraq’s prime minister also warned in September of possible attacks in New York and Paris.

___

Charlton reported from Paris. Contributors to this report included Associated Press writers Mike Corder in The Hague, the Netherlands; David Rising in Berlin; John-Thor Dahlburg, Sylvie Corbet, Matthew Lee and Nicolas Vaux-Montagny in Paris and Qassim Abdul-Zahra in Baghdad.

Related Articles